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Who wrote the non-existent rule that you have to have a normal domain extension? With how many websites that have been created since the beginning of the Internet, it’s pretty understandable that we’re running out of the “regular” .com extensions. Frankly, we just use it too much – most companies want to use clean, short domain names, but since we’re running out, they’ve gone in search of other extensions. We’re not talking about using .net or .org. We’re talking about unique extensions that make people stop and think.

No one ever said that you have to create a “normal” website extension. Creating one that not a lot of people have seen could also create interest in your website. Instead of being like everyone else, you have a unique extension no one has ever heard of. Now, you can’t use just any extension, but there are a lot of different ones to choose from. Wondering which ones?

               .church                                                   .career

                .phd                                                .apartments

              .christmas                                                .vacations

              .attorney                                             .management

              .group                                                  .investment

              .shopping                                                    .clinic

             .wedding                                                      .dental

             .legal                                                          .lawyer

             .accountant                                              .properties

Instead of using a unique domain extension, companies are now using long run-on website names. This not only is hard to remember, but also makes it really easy for people to type the wrong thing. There are a total of 882 domain extensions to choose from. Why choose a normal one?

We decided to choose gamble.marketing as our domain name and extension because we believe that it gives a more modern vibe to our company as well as shows that we are innovative. (And gamblemarketing.com was taken.) Don’t fall for the long domain names – make it unique and choose a different extension.

For a comprehensive list of all the domain extensions, follow this link:

https://www.key-systems.net/en/blog/list-of-domain-extensions

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The date is set. The venue is booked. Now how do you get bodies in the door? These are a few tips to get the word out there to fill the house!


Website:

The platform to almost all marketing plans is your website, this is true for events as well. (If you don’t have a site for the event, use an EventBrite page.) Be sure to include:

  • A compelling description: All the details, an over view, what the benefits are for attending
  • Event Images: This needs to be an image that will catch attention on social media as well as on your site. Also include headshots of speakers, pictures of the location, a map of how to get there, etc.
  • Video: We are in the age of video… Most people will opt out reading a description is they can gather all information from a video quickly. This is another great tool for social media as well.
  • Register Now Button: You need a call to action if you want your viewer to follow through- provide a button that leads to a place to purchase tickets or to your contact page with phone number/ email.

Pre-Event Email

Have you been building your list? If not, you should consider it for the future! Build your list of friends, family, colleagues, and partners that you can send an email campaign to. Your emails should include:

  • Inviting Subject Line: You’ll need to grab attention, inspire the viewer to open the email, and continue to inspire them to attend your event! Awe, anger or anxiety lead to higher open rates- emotion is the key.
  • Choosing the Send Date: Consider your audience and your event timing. Send out an email 1-2 weeks prior on a weekday morning. Also send an email the day before, or morning before, to remind the viewer of the event.
  • Content: Use similar content to your website- a attention grabbing description, all the information, photos, and possibly even a video attachment. Remember, we are visual beings- the less blocks of text the better!
  • Respond: Answer questions, take registrations, thank people for following up. If you’re not emailing back to close the deal then there was no point in sending an email in the first place.

Pre-Event Social Activity

Events are social occasions so it just makes sense to advertise your event on social media! Here are a few ideas:

  • Hashtags: Pick an event hashtag that is easily remembered but also unique. You’re going to use your # for every event post and tweet. This is so followers can view everyones posts in 1 place. It’s also a great way to create some buzz
  • Post & Tweet: Get the word out there! Create an event on Facebook, reference the website frequently, share information everywhere!
    • Registration opens
    • Early-bird registration is ending soon
    • Countdown: “Just X days until the event!”
    • Reminder of time and location
    • Thank your sponsors (mention sponsors)
    • “Just saw Jane’s presentation. Wow!” (mention speakers)
    • “See you at the event!” (mention registrants)
    • Thanks for sharing, posting and re-tweeting (mention anyone who shared)
    • Tweets with a testimonial quotes about a speaker (find these on LinkedIn)
    • Tweet to the pre-event blog post using a quote from the interview. (mention speaker)
    • “Thanks for registering! See you there!” (mention registrants, especially social media influencers)
  • Engage in Conversations: Once again, if you’re asked a question, given feedback, or someone registered be sure to answer and thank them.
  • Encourage Sharing: Ask for your followers to spread the word. You might even consider a contest- Share within this time period and be entered to win free tickets!

Submit to Other Media Sources

  • Submit to Local Calendars: Several news sites and local tourism sites will have an event calendar that you can post to. Add your event to everyone you can find.
  • Press Releases: Send out a press release to local news sites- who knows, you might get some media coverage!

Consider Paid Advertising

Want to reach an even broader audience? Or maybe an even more targeted audience that you didn’t have access to? Consider the following:

  • Google Adwords: For anyone specifically looking for an event like yours, you’ll be the top of their search results. Google Ads are almost always pay per click, so you only pay when someone actually clicks on your ad
  • Broadcast: This would be considered Radio and Television- you’ll reach a far bigger audience than just your emails, website, or social media
  • Print Advertising: Have a niche event and there’s a perfect publication for it? Consider creating an ad! A good example of this is a wedding expo advertising in a local wedding magazine.

During the Event

Live tweeting and posting during events is a huge opportunity for event promotion. Registrants will be watching the hashtag, so fill that stream with interesting content.

  • Use your Hashtag: Use your # for every post and encourage others to do the same!
  • Share Pictures and Quotes: Show others what is happening! Maybe they will show up throughout the event or it’ll plant the seed for next year.
  • Hold a Contest: Give away something small and use the opportunity to collect emails to build your list for next year. You can also take a picture of the winner and place that on your social media sites.

Post-Event Advertising

The end of the event isn’t the end of the event marketing. After the event, follow up with activities that will make your next event an even bigger success.

  • Blog: Blog about the experience, share photos, talk about next year or other upcoming events- This is your chance to recap on your website.
  • Email: Send out a thank you and link to a survey for feedback. Ask how they heard about your event so you get an idea of where you’re marketing was the most effective. You can also collect testimonials this way as well.
  • Social Media: Once again, thank all of the attendants and share your photos and blog post.

We hope this blog post is helpful in your event advertising. Remember, if you need help with your event advertising you can give Gamble Marketing Group a call! 

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Do you realize that you’re the face of your small business. A selfie from your smart phone just doesn’t cut it- you need a high quality, professional picture that you can share on your social media, print collateral and on your website.

Pick your support team: Hire a stylist if you feel like you need help choosing what to wear, get your hair and makeup done, and choose an experienced photographer. The most important thing is to feel comfortable and confident, and having the right team will help tremendously with that.

If it’s time to update your headshots, consider these steps:

  • GP_160313_80402Hire a photographer and pick their brain! They do this for a living so they should know the ins and outs. We recommend Gamble’s Photography
  • Touch base with your salon- is your hair in tip top shape? Can they do your makeup?  We recommend Pin Up Salon Co.
  • If you need to tweak your style, hire a professional stylist to go shopping with you to pick out a few outfits that would be flattering in a headshot.
  • Bring a couple of different outfits- one that’s very professional, one that is more comfortable, avoid black and white.
  • Be sure to get .jpeg and high resolution .tiff files so you can use them online and in print.

It’s important to have a visual brand that presents you in the best light, with an up-to-date look. Invest in a new headshot today; it could do wonders for your business.

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“As all entrepreneurs know, you live and die by your ability to prioritize. You must focus on the most important, mission-critical tasks each day and night, and then share, delegate, delay or skip the rest.” ~Jessica Jackley
Are you getting swamped by the ever growing to-do list? There truly isn’t enough hours in the day to be a successful one man show and to grow to your full potential. That’s why delegation is a business’s best friend!
Let’s say you’re a photographer- you make money while booking your calendar, going to shoot, and editing, but on a typical day you’re also doing the management, accounting, marketing for the business as well as managing your household and family. Now imagine if a few of those tasks were off of your plate and you could focus on booking more photo shoots, wouldn’t that mean making more money? And a happier business owner?
A good rule of thumb is that if you don’t like to do it, you should delegate it. Focus on your strengths and what makes you happy! Here is a list of a few things you could delegate:
  1. Social Media: Social media is a great place to grow a business and to connect with your customers, but it’s an ever growing and ever changing entity. Do you have the time to write, schedule and promote all of your posts? Hand it off! In fact that’s one of the services Gamble Marketing Group offers, just saying 😉
  2. Brand Design: You need true positioning in your brand to really understand where you are as a business. You also need a logo and graphics that support your mission and tells your story. Not your strong point? Hire a designer or an agency to help. Having that clarity of focus from the beginning will be worth the investment
  3. Website Design: We know, there are advertisements everywhere showing how easy it is to build your own website… Sometimes it works, a lot of time it doesn’t. It’s easier to hire a professional that will set up your website to be functional, follow your branding, SEO optimized, and just all together better than those template websites.
  4. Advertising: Are you advertising on TV, radio or in print? By hiring a professional to negotiate and place your media you can save time, money, and a headache. If you’re interested in delegating your marketing budget please give Gamble Marketing Group a call!
  5. Legal Tasks: Now, this is something we can’t help you with…. It’s so very important to have your LLC, contracts, privacy policy and terms & conditions in order. Instead of spending hours of time finding templates and researching it yourself, just hire a lawyer. Something that would take you hours will take them minutes, and it’ll save everyone a headache.
  6. Accounting, Bookkeeping and Taxes: Delegating this could save you thousands of dollars and keep you from having the IRS knocking on your door. There are wonderful tools to make bookkeeping easier, but even that takes a lot of time and effort. Please please please never tackle doing your taxes yourself unless you’re trained to do so, trust us, it’s not worth the repercussions.
  7. Emails: Feel bogged down by your inbox? Have you heard of a virtual assistant? They can handle your correspondence, auto senders, and even your newsletters so that you can focus on your core genius.
  8. Organization: That’s right. There are people out there that will sit down with, listen to your wants and needs, organize what you have, and create processes to keep the organization going.
  9. Errands: Have you ever noticed that running a few errands goes from taking the few minutes that you anticipated to taking the entire day?? Picking up office supplies, purchasing props, stopping by the bank, etc. Someone can do that for you for a small hourly rate!
  10. Dinner: If you’re anything like me, you hate coming home from a long day to have to slave over a stove to feed your family. On the same note, no one likes eating microwave dinners or take out every night. You can sign up with sites like Hello Fresh or Blue Apron to send you weekly recipes and the fresh ingredients and all meals only take 3o minutes. There are also local stores in my area (Springfield MO) that will sell you freezer meals, or you can hire a professional cook to come to your home to prepare the freezers from scratch to your liking.
  11. House Cleaning: Ain’t no one got time for that 😉 This would be my number one to outsource to keep a happy, functioning home. In the day that you spend cleaning your house top to bottom you could’ve made hundreds of dollars working, or better yet, you could’ve spent that time having fun with your family or relaxing…. The money is well worth hiring a house cleaner that can do things faster, possibly better, and they actually enjoy cleaning.

I hope this list helps you make the investment in yourself to delegate out. You don’t have to have a handful of employees to be productive, you just need to know your options~ Be the best business owner you can!

If you need help with your marketing, design, social media or website please give us a buzz. We would be happy to consult with you and see if we’re a good fit!

 

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Email marketing strikes many as old-fashioned. More fashionable venues like social media and mobile marketing get all the attention. Some people will even try to tell you that email marketing is dead. Unfortunately, reality doesn’t agree. In fact, with a strong content marketing approach, email is more powerful than ever!

 

EMAIL MARKETING moves the conversation about your business to a more personal environment — the inbox.

 

Email is amazingly cost-effective. With an ROI of around 4,300% (according to the Direct Marketing Association), email practically pays for itself … and saves a tree or two. It’s what you use when you want to move from “conversation to commerce.”

What makes email content work?

All of us are far too familiar with email newsletters that waste our time, email pitches that annoy us, and downright spam. Those don’t work….

What works is a value exchange — your valuable information for your prospect’s valued time. Your subscribers need to know they can trust you … that you’re not a soulless self-promoting spam-bot.

Good email content deepens your relationship with your audience through effective subject line writing (which get your messages opened); your distinctive voice (which gets your messages read); and delivering quality, niche-specific content your prospect needs and shares with others (which inspires referrals and word-of-mouth).

A targeted, healthy subscriber list is also very important. Cultivating a list of clients (or potential clients) that read every word of your email and forwards it to a friend is golden.

Original Blog: http://www.copyblogger.com/email-marketing/
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That definition of brand identity is “how a company wants to be perceived by others.”  It is so much more than the logo, a letter head, the website— it’s more than any of their designed visual content. A ‘brand’ seeps into everything a company does: it’s posts on social media, how personnel dress, and it’s how those personnel speak to others.

How it works: If Nike says “our brand identity wants to make people perceive us as a motivated fitness brand” but then all their photos have slightly overweight people watching Netflix, and their tweets say things like “yesterday you said tomorrow, but it’s kind of rainy out so……” then their branding would be very unsuccessful. There’s a difference between what the company “wants” and what is actually happening.

One way to help control what is actually happening is to have a cohesive brand. The definition of cohesive says “well integrated; unified.”  That’s what needs to be in the back of your head at all times when you are out making, creating, posting, whatever-ing as your company. Is this well-integrated? Is this unified? Is this how I want to be perceived? If it’s not – then don’t put it out there.

When I create a brand identity for someone it includes visual elements – a logo, a stationery suite, color palettes, etc. But, more importantly, it includes analyzing and understanding the company, their purpose, their target client, and how they want to be perceived. MORE importantly than that, it includes helping the client to see the importance of knowing these things about their company.

What’s the point? Branding isn’t your logo. Branding is everything you are putting out into the world in regards to your company, and works to build recognition, loyalty, and trust.

Visually, it does include the logo. But, it also includes how you post, and the graphics on your website, and what your work attire looks like, and so on. Outside of visuals it includes understanding what your mission is, where you want your company to go, and who you serve. Most importantly, it all ties together in a cohesive and memorable way.

Original Source: The Crown Fox

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Want to connect with your customers? You know social media is the ‘it’ thing, but you just don’t know where to begin? Here is a checklist that might help! First determine your demographic and where they are spending their time. Allocate your time between the social medias that capture your audience and create content that will grab their attention. Don’t worry, if you don’t have the time to do this for your business Gamble Marketing can always help!

 

social media springfield mo

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