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Who wrote the non-existent rule that you have to have a normal domain extension? With how many websites that have been created since the beginning of the Internet, it’s pretty understandable that we’re running out of the “regular” .com extensions. Frankly, we just use it too much – most companies want to use clean, short domain names, but since we’re running out, they’ve gone in search of other extensions. We’re not talking about using .net or .org. We’re talking about unique extensions that make people stop and think.

No one ever said that you have to create a “normal” website extension. Creating one that not a lot of people have seen could also create interest in your website. Instead of being like everyone else, you have a unique extension no one has ever heard of. Now, you can’t use just any extension, but there are a lot of different ones to choose from. Wondering which ones?

               .church                                                   .career

                .phd                                                .apartments

              .christmas                                                .vacations

              .attorney                                             .management

              .group                                                  .investment

              .shopping                                                    .clinic

             .wedding                                                      .dental

             .legal                                                          .lawyer

             .accountant                                              .properties

Instead of using a unique domain extension, companies are now using long run-on website names. This not only is hard to remember, but also makes it really easy for people to type the wrong thing. There are a total of 882 domain extensions to choose from. Why choose a normal one?

We decided to choose gamble.marketing as our domain name and extension because we believe that it gives a more modern vibe to our company as well as shows that we are innovative. (And gamblemarketing.com was taken.) Don’t fall for the long domain names – make it unique and choose a different extension.

For a comprehensive list of all the domain extensions, follow this link:

https://www.key-systems.net/en/blog/list-of-domain-extensions

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Do you realize that you’re the face of your small business. A selfie from your smart phone just doesn’t cut it- you need a high quality, professional picture that you can share on your social media, print collateral and on your website.

Pick your support team: Hire a stylist if you feel like you need help choosing what to wear, get your hair and makeup done, and choose an experienced photographer. The most important thing is to feel comfortable and confident, and having the right team will help tremendously with that.

If it’s time to update your headshots, consider these steps:

  • GP_160313_80402Hire a photographer and pick their brain! They do this for a living so they should know the ins and outs. We recommend Gamble’s Photography
  • Touch base with your salon- is your hair in tip top shape? Can they do your makeup?  We recommend Pin Up Salon Co.
  • If you need to tweak your style, hire a professional stylist to go shopping with you to pick out a few outfits that would be flattering in a headshot.
  • Bring a couple of different outfits- one that’s very professional, one that is more comfortable, avoid black and white.
  • Be sure to get .jpeg and high resolution .tiff files so you can use them online and in print.

It’s important to have a visual brand that presents you in the best light, with an up-to-date look. Invest in a new headshot today; it could do wonders for your business.

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That definition of brand identity is “how a company wants to be perceived by others.”  It is so much more than the logo, a letter head, the website— it’s more than any of their designed visual content. A ‘brand’ seeps into everything a company does: it’s posts on social media, how personnel dress, and it’s how those personnel speak to others.

How it works: If Nike says “our brand identity wants to make people perceive us as a motivated fitness brand” but then all their photos have slightly overweight people watching Netflix, and their tweets say things like “yesterday you said tomorrow, but it’s kind of rainy out so……” then their branding would be very unsuccessful. There’s a difference between what the company “wants” and what is actually happening.

One way to help control what is actually happening is to have a cohesive brand. The definition of cohesive says “well integrated; unified.”  That’s what needs to be in the back of your head at all times when you are out making, creating, posting, whatever-ing as your company. Is this well-integrated? Is this unified? Is this how I want to be perceived? If it’s not – then don’t put it out there.

When I create a brand identity for someone it includes visual elements – a logo, a stationery suite, color palettes, etc. But, more importantly, it includes analyzing and understanding the company, their purpose, their target client, and how they want to be perceived. MORE importantly than that, it includes helping the client to see the importance of knowing these things about their company.

What’s the point? Branding isn’t your logo. Branding is everything you are putting out into the world in regards to your company, and works to build recognition, loyalty, and trust.

Visually, it does include the logo. But, it also includes how you post, and the graphics on your website, and what your work attire looks like, and so on. Outside of visuals it includes understanding what your mission is, where you want your company to go, and who you serve. Most importantly, it all ties together in a cohesive and memorable way.

Original Source: The Crown Fox

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