71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others (Ambassadors). It is important to market your business where your customers typically spend most of their time so that you’re not wasting money on advertising that isn’t increasing your bottom line. This is where social media comes into play. Having an online presence is a must-have, and using the most well-known platforms on the internet can help you grow your business in ways you can’t imagine.

 

  • Gives a human side to your business. Sometimes it’s easy to forget that you’re not supposed to be driving sales, sales, sales. People like to see that businesses aren’t just out for their money – they also want to see that you have a personality. If your market can put a personality or face to your business, they are more likely to feel a connection to you.
  • You can take advantage of Facebook Ads (or Pinterest ads, or Instagram ads, etc). As a business, you understand you have to market to gain new customers. Word of mouth only works so long for companies before slowing down. Using social media ads is relatively simple and typically cheaper than other forms of advertising. You can reach out specifically to your target market and receive analytics showing where your ads are lacking, and how they are being successful.
  • Boost SEO power. There is a correlation between SEO rankings and how much you put your business on social media. The more your company name is seen on different websites, the more credibility is lent to your business (and your rankings on search engines will therefore increase).
  • Increase your brand awareness. Not only does being on so many sites increase your SEO, it will organically bring brand awareness. As you become more and more active on social media, a greater number of people will hear and see about your social media content. More people knowing about you = more customers.
  • Become more hands-on with customers. Having a social media presence means people are more likely to talk to you onscreen (whether it be great feedback or negative comments) and being able to quickly and efficiently reply to your customers will boost customer satisfaction and give you more credibility.

 

Posting poorly written content or posts on social media, however, can be extremely negative for your business. Knowing exactly what balance to strike with original content and sharing others’ content takes time to get used to. Hiring a social media management company like Gamble Marketing Group can take the worry off your hands and help you get the most for your money.