As a business owner, you’re always looking for ways to improve your business and bring in more customers, right? As technology improves, it seems like more and more things are online and closer to your keyboard than to you. We’ve already encouraged you to become a part of this online presence, so your business can take advantage of the sheer audience reach it can give you – what we haven’t told you is how to optimize that opportunity.
SEO stands for “Search Engine Optimization,” which boils down to how well your website and content is read (and ranked) by search engines to show up at the top of the list. Now, SEO mainly goes off quality rather than quantity. So, you might have 1,000 pages of content on your site, but if every page is about something completely unrelated to the last, then it will not look good for SEO. Alternatively, if you have 20 pages of extremely related content with quality links between them and outside of the site, your SEO will be higher!
Many companies focus solely on improving your SEO. It is true that it’s incredibly important to your online presence, but it’s also important to know what you’re getting when hiring these companies. Don’t let an SEO company take advantage of your business just because you have no idea what SEO is – all it takes is reading a couple of articles to get the basic knowledge of SEO. However, if you’re looking to get a deeper SEO experience within your site, a professional company is definitely the way to go! The farther you delve into the world of SEO, the more complex and time-consuming it can be.
In general, a website ranking high in SEO will have great overall quality in all of its content. This means titles are relevant to its paragraphs, and links lead to the correct pages. This also means that the website itself is easily navigable. If your site has tons of links leading in between pages with no sense of organization, or leaves out pages completely (floating pages), then a search engine will not be able to “read” them and bring your website to people when they search for relevant keywords.
Gamble Marketing Group offers complementary services to get your business online and to your target audience. Instead of focusing on SEO, we use a combination of online reputation management, social media management, website building, and brand building to give you an all-around service to boost your business.