Many small businesses are missing out on a big opportunity by not blogging on their website. They feel like it’s too much work, that it takes too long, and that there’s no benefit. They couldn’t be more wrong. While blogging does take some amount of effort and time, (depending on how often you want to post) there are some really great benefits to doing so:

  1. Boost SEO. Your online presence is driven by SEO (Search Engine Optimization). The higher you rank on search engines, the more often your site is seen by potential customers. This increases your leads, which increases real customers, which increases your bottom line.
  2. Create shareable content. This kills two birds with one stone – you give customers a reason to stay on your website longer AND you have things to post on your social media account (which boosts your audience reach). People love sharing relevant content, so by creating blogs that are meaningful to your customers you better your chances of them liking and sharing your content as well.
  3. Give you company a voice – build your brand and your company’s personality. Customers go to your website to get a feel for the type of company you are – what better way to learn than by reading what you write? Whether you’re a landscaping company, a lawyer’s office, or a towing company, having a blog can let your audience connect with you.
  4. Be seen as an expert in your field. Easily establish your credibility and knowledge about your industry through blogging. Potential customers will come to you with questions they might have about your field, and you will become the leader in the industry.
  5. Differentiate yourself from the competition. Stand out from other similar companies by blogging about what you do. Let your business shine through specific articles on how you do things differently from competitors, how you revolutionize the industry, and why you are such a great company.

Blogging on your website can cover whatever kinds of topics you want – but we recommend that it can be tied back to your company in some way. Business owners usually will make the argument that blogging takes up valuable time that they otherwise don’t have and unfortunately, this may be true for some. However, with a marketing agency like Gamble Marketing Group, you don’t have to worry about your blog. With experience writing blog posts, creating unique content, and optimizing keywords in articles for a wide range of business industries, Gamble Marketing Group has you in good hands.