Summer means people are sitting by their pools, going on road trips, and hanging out outside. What do all of these things have in common? People always have their radios on when doing them! This is the perfect opportunity to reach your target audience and it’s important to get ready early. Utilize radio all summer long to maximize your customer reach and get a leg up on your competitors. Here’s why we think radio is crucial for businesses:

 

  1. Amount of people you can reach is increased. Those local customers are the ones with the best chance of coming to your business for something. You can even target specific demographics based on which station you decide to go advertise on, further narrowing down your target audience.
  2. It’s relatively inexpensive. Compared to other broadcast marketing mediums, radio beats them in terms of budget almost every time. Not a lot of money goes into the preparation for the radio ad, and it also doesn’t require a significant amount of time to execute. The amount of money you would pay for one commercial on tv would cover a lot more frequency in terms of radio ads as well.
  3. Convey your brand more effectively than print materials. With radio, you can use voice to show your personality – an incredibly important aspect in connecting with your customers.

 

When recording your radio advertisement, be sure to have a call to action to motivate your customers into doing something (whether that’s coming in to your store, calling within the week, or setting up a consultation). Gamble Marketing Group has successfully utilized local radio to grow our clients’ brands and influence for over 7 years. To see how we can help your business’s marketing strategy cut through to your target audience, give us a call today!