For many businesses, the start of a new season is a signal for them to kickstart a new marketing strategy (or at least a new phase of their marketing strategy). For good reason, right? As each season comes and goes, so do your customer’s wants and needs. For example, if you ran a clothing boutique, right now you would begin putting out sweaters and jeans rather than swimsuits and flip flops, right?
All the kids are back to school, which means anyone and everyone is selling cookie dough, buying school supplies, and doing homework. If you own an ice cream shop, offer a discount for every kid that brings in a homework assignment graded with an A! If you run a photography business, run a picture contest for the most funny image of someone doing schoolwork – and then giveaway a free back to school picture session for the winner!
Obviously, you should take advantage of the holidays. That means Halloween and Thanksgiving! Think of contests, sales, giveaways, and freebies – things that excite your customers. You could also partner with other businesses to take on a block party to kick off the fall season. People love seeing the personalities of a company, so think about doing things that show off your employees (maybe costume contests, a pre-Thanksgiving company lunch, etc).
Ready, set… HIKE. That’s right – we’re talking about football. Even if personally you’re not a big fan, your customers probably are! People rally behind their favorite teams and can get quite competitive – use this as polls on your social media! For example, tell your customers that if the Patriots get 3 touchdowns within a certain amount of time, you’ll offer a 10% discount on all of your football apparel!
Get a head start on winter promotions. For a lot of businesses, this is a great opportunity to rake in the profits because a lot more people are out shopping for gifts. Begin your *unique* winter themed marketing strategies early so that you can get a head start before the competition (make sure your strategy is different from others so that you can be recognized and stand out from the crowd)!
Everyone loves fall! It’s all pumpkins, scarves, lanterns, and candy – what’s not to like? Encourage your customers to stop by your business for special promotions and giveaways during this season so that they remember you when the winter shopping craze begins! Gamble Marketing Group has helped many businesses create marketing strategies to help them reach their target audience at the right time – are you ready for us to help you?