The simple answer is YES! The biggest reason your company needs a blog is to increase your visibility. The more blog content you create, the more opportunities you will show up in search engines and drive traffic to your website. Blogs will help strengthen your SEO!
When you business has a blog, you increase your website traffic by 55%! Some of your blog traffic will come from existing customers, but a blog is a great way to get new customers as well. If someone finds your blog while doing a Google search for that topic, you earn new readers who may not have otherwise found you!
Having a blog, shows leadership and authority in your industry while also establishing trust with your customers. Your blog is an extension of your customer service by using it as a platform to address common concerns or questions you hear often. When you blog important topics to your customers, you show you truly care about their problems. This makes your readers trust you and more likely to purchase from you when they trust you.
A blog will keep customers engaged with your brand. Using your blog to build on your relationships with your customers and their interests in your brand with How-tos, helpful tips, case studies and even company news that gives them a peak into your brand and culture.
Goolge penalizes sites for keyword stuffing – meaning you can only use to many keywords on your website. Your blog, however, offers unlimited opportunities to create keyword-rich pages! Informative, engaging, and helpful for your customers! All of this is helping to improve your SEO.
Blogs will also increase your social media presence, increase sales (without a sales pitch!) and is the best return on investment. Not to mention that millennials will do their research on blogs before making their buying decisions. Blogs are simple to use and relatively low-cost. The most significant investment is time. According to HubSpot, companies that prioritize blogs are 13 times more likely to have a higher marketing ROI.
Are you ready to start your companies blog but not sure you have the time needed? No worries! Gamble Marketing Group has you covered!