Did you know 57% of people say they won’t recommend a business with a poorly-designed mobile site (Impact)? With more and more people accessing sites on their smartphones, the need for mobile optimization is skyrocketing. Getting a website isn’t enough anymore. We must continue to adapt and change to meet society’s technological demands – do you know why?

 

  1. More and more of your competitors are optimizing their site for mobile users. No one wants to be the last one to hop onboard. In highly competitive industries, lagging on trends could easily cause a business to fold.
  2. Get ahead of the curve. Staying ahead of trends helps to make your business stand out and modernizes your brand. Your audiences will be impressed when your site consistently has the newest features available, which in turn will encourage them to revisit.
  3. Mobile sites are only going to become more popular. With almost every person in the U.S. having a cellphone, (and a good majority of those being smartphones) mobile sites are definitely on the rise.

 

Don’t forget – where there are mobile sites, there are mobile ads as well. Mobile advertising is an entirely different world in terms of marketing. Having a mobile marketing strategy is becoming just as important as print and desktop advertising. Your business should be constantly looking for ways to get into the hands of your target audience, so here’s a hint: This is it.

We know digital marketing is an insanely complex world for businesses – and that’s why we’re here! Gamble Marketing Group routinely studies, tracks, and implements new trends within website design and marketing strategy. If your business isn’t sure where to start, we would love to lend a hand! Ask us how we can improve your mobile site, mobile rankings, or overall mobile experience for your users!