Technology is always on the move and it seems businesses are constantly at the tail end of these changes. It’s easy to get caught up in the routine of your business and to stop seeking new ways to do things. However, one thing your business can benefit from that you might not be taking advantage of yet would be video content. Think of how often you scroll through Facebook, only to pause to watch a video. Video is the “new” thing, and here’s why you should be using it:
Videos spark interest more readily. Seeing large chunks of text on a website or social media post is starting to age a business. By using video, you capture more interest because you can show what you are talking about.
Videos not only catch more attention that text, they can also contain more content. Most people get bored of reading long posts about products and would much rather watch/listen to a video of someone explaining it. Videos can allow you to demonstrate new products, show off your new store location, or introduce a new recruit!
Videos are more convenient. While text requires you to be physically reading the content, videos can give the audience a much-needed break. Not only that, videos are sometimes easier for a business to create. Instead of taking an hour to craft the perfect article explaining what siding would be perfect for a ranch style home, have your employee explain it over a video!
Videos can give your business a personality. Customers connect more with businesses when they are not constantly in “marketing mode.” They want to see the human side of the business – even if it means admitting your mistakes! Videos make it easier to convey emotion that you just can’t do over text.
Videos can extend your brand. Sticking to the same marketing materials is bound to get old. Creating videos can provide an extra level to your brand – whether it’s informational, funny, or spotlight oriented!
Get out of that routine and stand out from your competition by utilizing videos on your website and social media accounts! The uprising of mobile everything has had a huge impact on businesses, and it’s important to stay ahead of the learning curve to take advantage of it. Gamble Marketing Group has recognized the potential impact videos can have on businesses and offers custom packages for each client to include them if they wish. Check out gamble.marketing to see a more comprehensive list of all the services we offer!