Facebook engagement is the action that your readers take on your posts.
Engagement on your posts shows you how much and what things your clients love about your brand. Knowing how many times your clients revisit your page, how many positive reactions your post generates, how they talk about you, etc.
Interaction on your posts may include:
- Likes (and the rest of the reactions)
- Shares
- Comments: Both positive and negative
- And even the clicks made by users
In short, any type of interaction by your clients shows how your content or brand performs. Measuring your client’s engagement helps you to know what type of content to publish. Here are a few useful tips:
- Publish original content that provides your fans with some value.
- Focus on your ideal client, not on yourself
- Keep active by listening and interacting. Encouraging conversations will generate publicity for your brand’s content and increase your engagement on Facebook
- Surprise your views – if you publish the same type of content as your competitor, you will not succeed, BE ORIGINAL!
- First Impressions – there is no second chances for a first impression, take care of your brand’s identity and mare sure to use quality images in the correct size.
- Social media is just that, SOCIAL! Don’t just use Facebook as a promotional window, try to give heart, talk to them, be authentic, and pamper them too.
Facebook engagement is not about luck, it is all about Strategy, Research and Personality. If this seems like too much, don’t worry, Gamble Marketing Group can take care of social engagement for you!