Broadcast Advertising can be used to drive sales and bring awareness of your business to the public – but how do you even start? So many business owners run into the issue of not understanding where to begin, that they often give up before they’ve started.
What medium do you use?
What products should you talk about?
How long should the ad be?
Where do you go to get the ad done?
Who should talk during the ad?
What station or channel should you use?
How often should the ad be running?
A media planner should be your go-to move to create any type of broadcast ad! They will have experience, knowledge and understanding about the process! At Gamble Marketing Group, we believe that advertising should be intrusive – reaching your potential customers where they live or work! You must share your features and benefits and allow the customer to see why they need your product.
One of the hardest decisions for business owners can be deciding which medium to advertise through. Whether that be television, radio, or cable, our experts know the ins and outs of broadcasting!
Television
Television broadcasting continues to be the largest “Reach” tool available today. That “Reach” touches 98% of the U.S adult population on an average of 7 hours a day! One of the benefits of television advertisements is that it allows you to reach a wider audience than your local newspapers and radio stations. It is the most vivid medium- it allows you to convey your product to the audience in color, motion and sounds. It also gives you the chance to attach a personality or face to your business!
Cable
Cable is like television, expect the fact that it allows you to reach a more specific targeted market. Gamble Marketing Group has years of experience and relationships that can help you navigate through the cable world successfully and inexpensively. Gamble Marketing Group knows that cable television is a changing entity in the Springfield market. However, as OnMedia has acquired the rights to place commercials on AT&T U-verse AND DirecTv, an enlarged viewership base has been created to advertise to!
Radio
There are more than 75 radio stations in the Springfield, Branson, Joplin areas and each one has unique attributes and audiences! What can radio advertisements offer you? An ‘immediate gratification’ like no other medium! You can catch your customers at peak times, such as stuck in traffic, on the way to and from work, or evening wind down times. Your diverse campaign plan will decide whether to use streaming, contests or endorsements and Gamble Marketing Group has extensive experience in area.
Gamble Marketing Group can help you successfully and inexpensively figure out your target market, strategic campaign plan, and the correct medium to reach your audience. With several years behind us and many more to go, Jeff Gamble, our media planner, can expertly direct you through the process! Give him a call today at (417) 830 – 0230.