Have you lost that personal touch with customers, or a feeling of cohesion within your company? Rebranding can give companies the ability to get out of a rut or dry spell, to market to a new audience, or to better match with the modern style.
It’s normal for a company to do a rehaul of their brand’s image every once in a while, even though making/executing this decision can take quite some time and require a large amount of effort on the part of the company. However, getting that new look can help your business turn over a new leaf and get the motivation you need to start excelling again!
- Your products are changing. Bringing in a new line of products can alter your target audience – which means you have to appeal to an entirely different person.
- It’s been a long time since your company has had a major change. Older companies normally need a face lift to compete with younger companies so they can continue to appeal to a more modern audience.
- Your company has changed its core values or mission. A new brand can reflect this change in values and better convey what your company holds important (for example, if you decide to go green you might consider weaving this into your logo!).
- You’re a “plain Jane” business. Meaning, you have so many similar competitors that you don’t stand out at all. Rebranding can help you capture the eye of competitor’s customers more easily!
When a company hasn’t had any major changes in quite some time, it might be time to shake it up. The only way businesses can stay on top of modern influences and trends is to become part of them! Rebranding can give not invigorate your customers but can also give your employees a motivational boost.
Gamble Marketing Group has worked with many companies to take a scientific approach on creating a brand that is both unique to the business and poised to make them as successful as possible. Want to see how a partnership with GMG can benefit your company? Give us a call!